- No USP on the product you’re selling – it is probably available to anyone else who wants to be an affiliate too
- You get the same boilerplate content that every other affiliate gets and it can be hard to scale making it all unique
- Lots of product pages but very little depth of content on them
- Lots of external links but no content to give me the context of those links
- Not much engagement on social including a blog, Q&A, videos etc
See what the last statement said about thin affiliate websites? This is one of the biggest things Google is trying to combat. So how do you deal with being an affiliate with huge competition? You become an authority site. When your site is an authority site, Google will reward you instead of condemn you.
If you are just starting out, focus on posting quality content to your site. Do this before you do anything else, including building links. Don't think about building links until you posted high quality content to your new website for awhile. Make sure you are building a site that will fit in with the mainstream sites and not like the affiliate sites.
If you already have a website and have very little content, focus all of your attention on posting high quality content all the time to your website. Make sure you give people something that will stick to their mind. Create content people can always use. If you can create content that will always help people, they will share your stuff with the world and you will always receive visitors regardless of Google's forecast for the following weeks, months, or years. Remember, Google can't take away your voice if it is being heard above the rest.
Make your site look like a regular website, not a site filled with affiliate links and ads. And as I always say, be unique, be set apart, and stand out from your competitors.
Why Deep Linking is Important