Use Content Curation To Attract Readers

As you may already know, content is king on the internet and if you want to build a brand and attract readers, content curation is the way to do it. Within the past year content curation has became a popular way for bloggers and site owners to bring unique visitors to their site and it has become a way to quickly create content for the blogs. Content curation actually cuts your time in half when it comes to creating a post for your blog or fresh and new information for your website. This method will help you to rank higher for the more difficult keyword and allows you to keep your readers on your page longer.

What is content curation you may ask. It's basically a method where a person takes information that someone else published on their website and sort through it and find the most interesting info and shares it with the readers of their own blog. It's kinda like that 7th grade book report you did on your favorite book. People have used this method for years. News broadcasters use it, and so do authors.

Content curation will allow you to post information more often to your websites and blogs, and you know the more pages you have indexed in the search engines, the higher you'll rank and the more traffic you will receive. Its a win-win for you and the site you are linking to.

You'll be building trust, building your brand, and you'll become a popular hub where you will attract readers to and through your blog.

Let's see what the people over at SEOmoz have to say about content curation:


The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents.
Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant.
To tell the truth, this problem is not new.

What is Content Curation?

Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and  have written essays and done research. We have always looked at those ones, the curators who were knowing the right sources of that knowledge, to which being able to access to will have solved our needs.

Content Curation is the online expression of something, which is in the same nature of human beings: the need to collect and catalogue only the most interesting things about a subject so to share it for the common benefit.

This is especially needed in the Internet era. And, as Rohit Barghava wrote in the Content Curation Manifesto, Content Curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.

Actually five kind of Content Curation types are classified:

  1. Aggregation, which consists in curating the most relevant content about a topic into one single location. This is the most common way of curating content, and it is at the base of the majority of the content curation services actually present online;
  2. Distillation, which purpose is to distill the overall noise about a topic to its most important and relevant concept. The best cases of social content curation can be catalogued into this definition;
  3. Elevation, when curators draft a more general trend or insight from a mass of daily musings;
  4. Mashups, or to merge different content about a topic creating a new original point of view of the same;
  5. Chronology, which could be defined as historiographical content curation. Usually it consists in presenting a timeline of curated information to show the evolution of a particular topic.  

Why do I Need to Curate Content?

There are at least six reasons for considering Content Curation as a tactic to follow in your Web Marketing plan.

Conquering the Long Tail

From a strict SEO point of view, to have a section of your own site dedicated to the curation of the best content related to your market, or to dedicate a section of your blog to it, is a powerful way to enhance the long tail reach of your site.
Obviously, you need to follow the principle of Content Curation as described above (discovers and curates, adds value commenting and providing perspective, crediting the sources) in order to not simply push duplicated content onto your own site.
Tools like Scoop.it, with the opportunity they offer to export your curated content feed into your site make this operation easier.   See Original Source

See when you use content curation, you will increase your chances of becoming an authority, Google will see that people are talking about your site or blog and people will love your site. Google will love you because they like to see that your are creating a buzz and sending people to other sites. You will become an information hub or source that is generous and helps others. Google is all about helping people and providing quality info and with content curation you will be doing just that.
At the end of the day, you can drive more affiliate sales, sell your own products, and create content in a fraction of the time. Your blogging days will become easier, you will not burn yourself out, and you won't suffer from writers block. Also you don't have to worry about duplicate content when using this method because you will still be adding your own unique content to your post. See you'll only be taking the most interested info and putting that on your blog and you will be giving credit to the original source. It's like borrowing information and sharing some of your traffic which in turn will attract more readers to you.



In order to get started you will need to find content that you can successfully curate. There is software available that will help you and you can also use the Google search engine and type in a phrase that will relate to what your content is about. You can check out the software using this link.  You will increase your chances of building backlinks and a chance at possibly building relationships with the owners of the content you use.  



5 comments:

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  2. Hello,
    thanks for sharing this informative blog keep it up i am a affiliate marketer working affiliate marketing .

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  3. Now days content curation services used so much. There are many people who provide this type of services. Quality content get best priority then other. Thanks for the information content curation services

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