It is also important to make sure you deep link every time you do a blog post. Look at the end of this blog post to get an idea what I am talking about. You're basically linking back to previous blog post and giving them life again. These are post you wrote and they still need to be seen so it is important that you use deep linking. You'll get more visitors from search engines and those individual post will get higher rankings.
Enterprises are being urged to incorporate deep linking in their marketing strategies. Why, because many big companies have a lot of products and services they offer. For example, if you are looking to buy a pair of running shoes and you want those shoes to be Reebok Realflex women's running shoes; you will want to go straight to where that shoe is being sold right?
Well Reebok or another shoe selling site will want to build links to that product page so it can more easily be picked up by search engines. If you had a product site wouldn't you want customers to find what they are looking for with ease? Certainly and that's exactly why deep link building is important for all enterprises, companies, bloggers, and site owners. When you write articles or post comments on other blogs, try linking to specif pages with in your blog or website rather than always linking to your home page.
By the way, the more specific a person is in their search, the better chances the person is looking to make a purchase. Any woman looking for Reebok Realflex women's running shoes is looking to buy a pair in most cases. So consider that if you are not currently building deep links.
Also consider what Eric Enge had to say about deep linking................
Enterprise Branding & Link Building
- Old Spice runs ads to tell you that they are the best deodorant.
- Tide runs ads to tell you that they are the best detergent.
- Ivory runs ads to tell you that they are the best soap,
- … and so forth …
- Is my product covered in reviews of similar products in major magazines?
- Do major websites covering similar products write about your product at other times (not just reviews)?
- Do lots of bloggers who fit your target demographic write about you?
- Is there any evidence online that your company is an expert in your product’s topic area?
See how he talks about how Ford and the other companies run ads for a specif product. When these products are promoted, the link takes you straight to the page the product is on, not the homepage or main page of the website. Each product has to be promoted in this way. In his article he also says that the need for deep linking will not be going away any time soon. Also product line promotions will always be important. So with that being said, if you are not already doing so, you need to incorporate deep linking into your marketing strategies. Visitors will end up visiting the inside of your website more than the home page because the home page contains a variety of things, but still not a link to every post or webpage.
Search engines display results based on what a person type in the search box and if you're not building deep links to those post or webpages with in your site, you could set yourself up to not receive as much traffic as you could be receiving.
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