Google Plus Hangouts is also a great way to communicate with customers and business associates. You can use video to do a live presentation of how to use a new product, you can use this feature for free training, conference calls, and webinars. You will gain more trust from others because they will be able to see and communicate with you and you can answer any questions live. It is a great way to be in front of customers without having to leave your home or make arrangements to travel. It will be easy for customers to talk to the owners of a project and it will make them more comfortable and you will have more conversions.
These are just a few of the wonderful features of Google Plus. If you are not using Google Plus for your business, you should. I believe pretty soon a whole lot more people will be on Google Plus and they will have a much better chance to rank higher for their keywords because this is a product of Google.