Get ahead: how to build your own website
Author: Karson Stimson the director of Melbourne-based e-commerce agency WeAreDigital.
Q. What are the key steps to setting up a website?
A. First of all, define why the website is going to exist - do I want this to sell or promote my product or services, build a community, get content out there, capture customer details, or drive people to my store? The next point would be defining what we call user scenarios - being clear about the things people need when they come to your website, to make it usable and functional. If they need to find one of your stores, you would ensure that it's very clear where to click for locations. Read More