Get To Know Your Customer In Order To Build Your Affiliate Income
Most of the time in affiliate marketing we want to attract new customers. While this is all good, you should focus on keeping your existing customers. It is your existing customers who will make you money over and over. If you take care of them and make sure they are satisfied, they will be loyal to you and will continue to purchase products through you. When you take your mind off of them this is where you will fail.
Big companies always get repeat customers because they maintain a relationship and keep in contact with them by getting their email or other contact information and send them coupons and catalogs. You should do the same in your affiliate marketing business. As I said before in previous post, continue to offer them value, be there to assist them in any questions they may have, and most importantly, keep in touch. You do this through emails, your blog, your articles, or through social network marketing. Your customers will more than likely need more of what you have to offer, especially if you have similar products in the same niche from which they purchased.
In the long run you will save more money by making money off of your repeat customers.
As far as getting new customers, you need to give something in order to get them in the first place. This takes time and effort. Provide them with credibility and loyalty. You can’t just get customers to stay interested in what you have to offer if you’re not giving them your best. The relationship with your prospects starts in the beginning. You have to show them you care for them. It’s just like an actual relationship. You don’t just make friends and keep them by offering nothing of value to them. Even when you’re looking for a spouse you have to have something of value to offer them or it will not work out.
You also have to nurture your relationship with your prospects to make them grow. Just like a seed you have to water it. This one of the most important things you have to do to get customers and keep them.
If you want customers to recommend you to others, just follow all of my advice. People talk about the bad and negative more than they’ll talk about the good or the positive. If you are not doing the best for your customers, the negative will spread like wildfire and this will be the end of you and your business. So start on the right foot in the beginning by not only getting customers but also keeping them.